These colors are yellow-orange, red-violet, blue-green, blue-violet, yellow-green, red-orange. Tertiary colors are the results of mixing one primary color with a secondary color. If you evenly mix yellow and blue, you’ll get green an equal mix of red and yellow gives you orange, and a mix of blue and red gives you violet. Primary colors are the basics, while secondary colors are an equal mix of two of the primary colors. The three categories of colors are primary (blue, red, yellow), secondary (orange, green, violet), and tertiary (red-orange, blue-green, and so on). It lays the ground for understanding how we can come up with color combinations that work. Color theory helps us choose the best color schemes for our designs. The proper use of colors can help create a positive image for your brand as well as contribute largely to memory recall. Knowledge in color theory can help designers and entrepreneurs create color combinations that are pleasing to the eyes and senses. It is both a science and art that aims to communicate a design message on physical and psychological levels effectively. Here are the basics of color theory that every entrepreneur must know: What is Color Theory?Ĭolor theory is the term to describe the set of rules and guidelines concerning the use of color in art and design.
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